A World Cup Watch

Just watch the World Cup game , your eyes will not miss "HUBLOT" these six letters , and substitution in injury time when it appears in the fourth referee 's hands raised high up in injury When the boards . World Cup in South Africa in 64 games , each game has at least 2 times , up to 8 times the number of placards , even had no interest in luxury watches are also inevitable " to be remembered , " the brand.


This is a FIFA appointed the first watch brand as the official timer , is it the first time designated the official watch manufacturer .

Yes, do not wonder , before the watch brand and FIFA has never worked , although this is an almost equally hot summer Olympic Games venues .

Army football 's first luxury watch industry is a young fellow . Yu- ship in the watch belongs LVMH Group , which is the number of high-end watch brands with the youngest one : TAG Heuer was founded in 1860, when real power (Zenith) is smaller than 5 years old, and Yu- ship watch in a After more than a century before the birth in 1980 . Its founder Carlo Crocco spent three years with the development of a high-level natural black rubber strap with precious material , so that the entire Swiss watch industry saw the new stuff - in that never before People bring with precious metal with rubber sheet produced luxury watches .

But after a surprise first strike , " it has been lying on the original idea to sleep . " This kind of criticism from buildings without the performance of any CEO to ship - Jean-Claude Biver of the mouth .

The mid-1990s , almost all the tabs are fascinated by big rubber, natural rubber strap is no longer an exclusive selling point for Yu ship watch , in the creation of more than 20 years after , the family- run brand has always been stagnating .

Beaver 's arrival changed all that .

In 2004, Beaver took office as Yu ship watch CEO, while the board and holds a minority stake . Swiss watch industry , he is a legendary figure. In 1981, the 30 -year-old Beaver and friends to spend more than 20 thousand Swiss francs to buy a discontinued Po platinum watch (Blancpain), which is a quartz watch before the offensive defeated the traditional Swiss brands, Beaver Adhere to the " starting from 1735 has never been platinum quartz treasure watch , there can be no future " , relying on the traditional production process emphasized the watch back to life to treasure platinum . 11 years later, he put all his platinum watch to sell 60 million Swiss francs to the Swatch Group . Next, Beaver has spent 10 years to Omega (Omega) turnover increased by 2 times.

But Yu did not treasure ship platinum watch, or as a long history of Omega . For a host of young and want to quickly brand for accurate positioning is very important.

For example, Alexander Wang, the designer only 26 years old 20 years old in 2004 when the introduction of the same name designer brands , today it is extremely popular in the fashion world darling . The performance of such a youthful invincibility after 80 high-end market positioning are inseparable - they are both enthusiastic pursuit of fashion , consumer spending can not be ignored , but on the other hand , they provide the kind of big luxury too mature , or strange weird Design may not be recognized . The Alexander Wang 's clothes are designed with a sense of another type actually wear resistance , can be used with a wide range , is exploring the fashion industry in this sea of blue .

As a treasure to save the two Omega watches in platinum and marketing veteran , Beaver certainly understand the reason . He did not intend to ship the watch to talk to those buildings with one or two hundred years old history, luxury watches direct competition , but rather aimed at the 25 -year-old to 45 -year-old young entrepreneurs .

Luxury watch consumers than in the past , they are younger, more dynamic , more innovative , more like a futuristic design. They may inherit from their parents old watches , but we would like to buy their own watches . " Yu- ship watch is usually not the success of these young persons have the first piece of luxury watches, but they are willing to pay for the ' watch the next one ' . " Beaver on the "First Financial Weekly , " said .

The beaver is out of this market response is re- design . In 2005, Yu ship launched Big Bang Chronograph watch series . Big Bang means that the Big Bang , Yu- ship watch represents the body of precious metals and rubber combination , " the two things like the big bang the universe together . "Big Bang kept the original windows Yu ship design watch And the " precious metals plus rubber " , but also further strengthen the latter's "fusion" of the features in the case on both sides were using Kevlar fiber .

Design and innovation and integration of material on the Big Bang as an explosion to fame as an addition to the Geneva watchmaking contest won the "2005 Most > > good design " and a series of awards , more importantly, of course, income . Compared with the previous year , Yu- ship orders the watch increased by 3 times . The end of 2006 , Yu- ship watch sales of more than 100 million Swiss francs , 5 times in 2004 .

When the buildings began to ship the rapid increase in the sales watch , Beaver but slow down the action . Only worth something scarce , and scarcity is artificially manufactured . He is extremely careful to limit the supply , if the watch is expected to sell a 200 , then Yu ship to produce only 120 . "People are not things that will produce long , it is necessary to allow them to remain hungry . "

Yu ship fast-growing list in 2008 by LVMH Group in the bag , the Beaver to stay to do its CEO.

Substantial increases in revenue and acquired by LVMH Group, the benefits , the buildings began to ship money to the watch for large-scale promotional activities.

In the Omega era, Beaver and his team for Omega watches in " 007 "series of films , mostly people looking for a spokesperson Cindy Crawford as fashion celebrities , to highlight the elegance of stylish Omega .

Yu- ship in the watch , Beaver sights on the direction of sports marketing . Sports is full of passion , excellence, and strong performance , and strive to accurately obtain the final success ... ... and these characteristics are easily recognized by young entrepreneurs .

Yu- ship watch now about 60 a year to participate in the event , read materials include yachts , golf, polo , football , basketball , skiing, track and field , 2010 also became the sole official watch F1 racing .

But to attract the most attention , or Yu- ship watch football performance. In this and the cooperation of FIFA , Yu- ship watch won the World Cup this year and in 2014 two contracts , in addition to appear as an official timer in the game , with FIFA to launch the "Classic Fusion Gold 2010 World Cup Limited Edition watches " limited production 100 .

This is not a Yu- ship watch for the first time in football . 2006 World Cup , Yu- ship watch for the first time as a partner of the Swiss team to provide limited edition watches . In 2008, Yu- ship watch scene in the European Cup . In the same year in August , it became the official timer Manchester United and Old Trafford built a tower 10 meters high time . 2010, in addition to the official World Cup partner , Yu- ship watch also designed for the Mexican national team 's World Cup watch. Two years later, it will once again unveiled the European championship.

" Which is no other sport like football so perfectly able to cover such a large audience . " Beaver said . In the hundreds of millions of viewers in , not only in the top of the pyramid of luxury consumers , many now in the middle of the pyramid of potential consumers, more importantly, children who love football future may be a luxury watch Consumers .

This may be able to ship the watch with Manchester United for the buildings in Hangzhou last year 's "Million Dollar Goal , " an interpretation of charitable activities . Manchester United 4 star Paul Scholes , Patrice Flavin , Rio Ferdinand and the Park turns shooting , each shot once , Yu- ship watch Bianxiang charitable contributions to charitable education fund 250 thousand U.S. dollars . The final donation to the " light hope " charitable education fund , all education funding for poor students - and perhaps chances of these students will someday become buildings in the ship to the customer .

Prior to this, in February 2009 , Yu Hang Lung Plaza in Shanghai ship watch out of its first store in the Asia Pacific region . Two months after opening , a young Chinese customers in the store, only a limited one on the global price of one million U.S. dollars of the "million dollar " watch (1 Million Bang) under the order . Beaver told the "First Financial Weekly , " They did not set any Chinese market indicators , but more than a year 's time was 5 times higher than expected sales .

However, Beaver continues to regret : " In fact the best time to enter China should be 20 years ago, the first concern was the first Chinese companies certainly bear fruits . I in 1993 on behalf of Omega into China , then I also own Watch brand in the Chinese market has done a lot of effort . But Yu ship watch in 2009 to come to China , so now ship in China to understand the buildings were still too few watch es . "

Fortunately, there is the World Cup . This time the World Cup Yu- foot ship Expressing the limelight . By the way, if you do not know what it looks like, you can see advertised in Maradona , his hand ship watch with two buildings - in March when the old world number one has become an ambassador for the signing .