Brand Watch News Report: Rossini watch, Zhuhai Gree Rossini Watch Industry Co., Ltd. was founded in 1984, is the first foreign joint venture specialized watch companies, with hundreds of models in the development of new watch, the production of millions into a watch ability. The production of Rossini watch to the unique content of simple style and wisdom attracted the attention of consumers hundreds of millions, becoming the most popular domestic watch industry, "China Famous Brand."
Rossini watch with personalized design, excellent quality, excellent performance, enjoyed a high reputation in China, in 2002, Rossini watch is Chinese Famous Brand Strategy Promotion Committee as "Chinese famous brand" products (Luo 2005 Sydney's successful re-evaluation "Chinese famous brand"), in 2004 by the General Administration for Industry and Commerce Trademark Office awarded the "China Famous Brand" title in 2002 - 2005 business information for four consecutive years by the Chinese Federation, China National Commercial Information Centre of identified as the first sales of similar products in the national market, while, according to the World Brand Laboratory and the World Economic Forum on the assessment of brand value in China, Rossini's brand value ranked top Chinese watch companies.
Rossini was founded seventeen years, with the increasingly competitive market, companies face such a tough market situation, and proposed a "fine and strong, with a strong win" approach, and to "market segmentation, product segmentation, management segment "for specific guidelines and actively expand the sales market, and strive to build the core competitiveness of enterprises. Vigorously develop high-end boutique in the first watch, efforts to achieve product series, while increasing the internal management, and implementation of low-cost operation, through standardized management and internal integration, actively tap the potential income, and to promote effective management, thus ensuring a smooth sales revenue growth. First of all, Rossini thrive in the years of the course, strive to cultivate a group of highly qualified management, technical and marketing personnel, and in 2099 move into the Twenty-two students, to enrich the workforce.
Rossini is now a college education have more than sixty employees, accounting for about one quarter of the total number of employees. Second, Rossini adhering to the "development of new product development is the soul of Rossini's" business philosophy, gradually increase the intensity of new product development, and in accordance with market demand, innovation, launched a total of tungsten steel series, ceramic series, stainless steel series, multi-functional sports watch and the ultra-thin series of watchs and other series of watches. Seventeen years of development and design of a total of more than 500 styles of watches and watch made 51 design patent, a utility model patents. Seeking patent protection in the successful first step. Rossini one of these products into the noble, elegant design, sales in the watch market was widely welcomed by consumers. Finally, the company "and encounter, the focus attack" strategy to compete watches sales market, and sales offices throughout the country are equipped with the office twenty-four, making the brand in the crowded Rossini, the aspirations to rule the roost . Through this strategy, make sales Rossini billion mark for consecutive years. 2001 only, a total of nearly one billion yuan sales income, production and sales of watches, 400 million.
In addition, Rossini also sells a lot of custom watchs, such as the Northwest Railway Bureau in 1999, Hami Railway Bureau, Macao, Xinhua News Agency to nearly thirty thousand Rossini customized watch. By the Chinese Ministry of Domestic Trade Information Center released the news shows: Rossini watch for several years since 1992's "comprehensive market share," "market share", "market coverage of the" top three indicators are listed. According to statistics of China Association of watches, since 1992, the overall efficiency of Rossini Watch Industry in the country ranked first row. That this results in the watch industry is extremely downturn shows the true strength of the brand Rossini.
In recent years, the domestic watch market downturn in the case of Rossini always adhere to the brand characteristics, to ensure that the fundamental innovation and quality as a business, in terms of both hardware and software industry and strive to form with the world advanced technology integration. Seventeen years ago the company rely on advanced technology and equipment dedicated to producing high-quality design, high quality home-made watches.
Rossini between 1996 and 1997 for the further development of the new company, improve product quality, five million yuan investment from the power of Ming Switzerland - Marco Lonsdale company introduced three copy milling machine, a strap machine tools, a A total of five production machining center milling equipment, the introduction of batch equipment to make Rossini watch precision, style, quality, all reached a new level, and configure the world's most advanced product design, process programming genuine software and workstations (that is, computer-aided design CAD, CAM computer aided manufacturing and PTC design software, etc.), Rossini is now the company has an international standard of watch design and manufacturing system, with five-axis NC machining center, the Swiss case production line , watches and a number of high-precision assembly equipment, thereby improving the overall product design capability and the accuracy of product processing, become Taiwan's leading professional watchmaking company.
"Rossini" Analog quartz watches, the company's leading products Rossini, Ta to highly personalized style, excellent quality, outstanding performance and perfect after-sales service and by the trust of consumers, and "Luo Xi Nigeria "has become one of three brands of the watch industry. Rossini in the pursuit of individuality has always been based on "quality first" principle, this company developed a "reliability design criteria," "reliability, the design process," "reliability, design review," "reliability design Test "and other design management system, from design to ensure reliability of product quality. TQC also set up offices at the same time, with full-time staff, all aspects of product inspection, supervision, audit and optimize production processes.
Through strict quality management, Rossini in full compliance with national standards of product quality GB/T6044-92 "Analog quartz watches", the international standard ISO3160 "gold alloy coatings", ISO2281 "waterproof watches" in the request, the passing rate of 96 %. And in June 1996 passed the ISO9001 international quality assurance system certification, quality management from the surface with the international advanced standards. December 1995, commissioned by the Beijing Notary Office Beijing shopping China Rossini watch, the Roman form of Switzerland, Japan's Seiko watch for water testing, they will be placed on three different brands of watches in water for 15 days, Rossini watchs are No water and rust marks. Rossini quality assurance system to ensure the normal operation, the company has established a complete set of after-sales service system, Rossini is now a total of 37 in the country special maintenance stations, each repair station has knowledge of professional and technical after-sales service personnel, as long as consumers buy the products have quality problems Rossini, can be solved in time, these measures form Rossini won widespread praise consumers.
Rossini watch from its inception has been for many years by the country's best-selling domestic products, "Golden Bridge Prize", the Guangdong provincial quality products and brand names Prize Award. Rossini company for fourteen years by the Guangdong Provincial Bureau of Commerce and Industry named as "the contract and trustworthy enterprise."
From 1996 to 2000, for five consecutive years, "Rossini" watch as the only watch exhibitors, the International Watch Fair in Basel, Switzerland, much of world attention, once a $ 380 black titanium quartz watch to create China watches the highest selling price in the international market. Through continuous efforts and explore, Rossini watch in the international watch industry to upgrade the domestic watch the quality and achieve a breakthrough for foreign sales and broaden the development of China-made watches.
Chinese watch industry, to consolidate national brands, Rossini company in September 1986 in the national trademark registration of the "Rossini", "ROSSINI", "ROSSINI and graphics" trademark. April 1996, according to business development and the need for trademark protection, the company has seven products in the category of application for registration of the "Rossini", "ROSSINI", "ROSSINI and graphics" trademark, and has made up 14 trademark certificate, the end of 1998 the company has protectively up the first No. 1,360,419, "" and No. 1,360,420, "" trademark. Meanwhile, in order to develop the international market, Rossini in 1997 in Germany, Belgium, Spain, Russia, Hungary, Italy, Poland, Switzerland, Vietnam and other ten countries to apply for registration of the "Rossini", "ROSSINI", "ROSSINI and Graphics "trademark. After seventeen years of hard work and development, "Rossini" trademark has become the most famous, most powerful watch brands. December 2000, "Rossini" trademark was famous brand in Guangdong. May 2001 Rossini also submitted to the State Trademark Bureau of well-known trademark. In the international watch market, is also increasingly by foreign trademark Rossini consumers, initially laid a national brand in the international watch market, a good position.
Article Source: http://www.mywatchnews.com
Related Articles: Tissot My-T Tonneau Watch
No comments:
Post a Comment